In this session, we will explore and debunk misconceptions, myths, and half-truths surrounding the Enterprise Data Management Cloud (EDM) product. We will discuss how EDM handles mastering of enterprise data assets, data governance, alignment of master data across applications, and integration capabilities with cloud and custom integrations. We will also touch on EDM vs. Data Relationship Management (DRM). Is EDM really “DRM in the Cloud”? Can EDM do everything DRM can do, and more? What does EDM do best? Come to this session to find out!