Insights for Manufacturers: 4 Steps Sales Leaders Should Take to Empower Employees

Published October 30 2017 by Mary Bradley
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In our previous blog, Insights for Manufactures: Why Empowering Employees is Integral to Industry Success, we explained that manufacturers should truly invest in empowering employees because it has resulted in increased market share, increased customer revenue and increased employee morale. These outcomes are made possible through digital transformation with Microsoft Dynamics 365

Digital transformation is an essential key to employee empowerment. In order to achieve business goals such as: improving sales, service and support efforts- employees must be given the authority to solve problems and make impactful decisions within their own sphere of influence.

In the coming blogs, we will reveal what steps sales leaders, service leaders and marketing leaders need to take in order to empower their employees within an organization so that they can achieve positive business outcomes. 

To begin, here are 4 steps sales leaders can take to achieve employee empowerment within an organization:

  1. Make investments to reduce risk of top prospects finding new opportunities 
  2. Increase the sales teams ability to collaborate/to share best practices
  3. Connect sales team to each other increase sales effectiveness
  4. Allow sellers to spend as much time with customers as possible

Sales leaders may be spending ample amounts of time with prospects but they may not always be spending time with the right prospects. What if it were possible to give sales leaders and sales professionals the opportunity to: evaluate their pipeline and their past sales to identify which are the ones most likely to close and know which customers are most likely to be profitable. Following the steps mentioned will ensure that employees have the tools and knowledge to achieve this capability and ensure that sellers are spending a sufficient amount of time with the right customers.

Leaders must connect the sales teams to one another so that they are understanding best practices in the field. They must also connect sales and marketing so that there is a distinct line between how those two organizations work together to drive pipeline, and to drive closed sales. When you empower your employees and give them the tools to do the things mentioned above then they will have these collaborative conversations at a place that is the account level- which is a level where people buy and that is where you want to be. 

Creating and maintaining an accurate sales pipeline is one of the top goals and responsibilties for any sales leader. Find out how to overcome 3 primary pipeline challanges with this ebook. Be sure to get your copy by clicking the link below.  

With a diverse background across, advertising, marketing, technical consulting and sales, Mary has a great understanding of different industries, how they function, and what makes them successful. She has a strong CRM background including hands-on experience with Dynamics CRM (now Dynamics 365) since the 3.0 days, and Mary’s customers will tell you that her true talent is getting up to speed on business processes quickly, and understanding the lifecycle of a customer across many different industries and types of organizations.

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