Keeping Your Supply Chain Flexible During the COVID-19 Pandemic

Published June 17 2020 by Emir Dobraca
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Agility is one of the most important elements in the success of a manufacturing organization. Recently, the flexibility of CPG companies, for example, have been put to the test with unexpected demand of necessities in the period of Covid-19.

This unprecedented pandemic is a wake-up call to all industries, including retailers and their CPG suppliers. It’s no longer just about collaborating across internal departments: It’s about humans partnering with machines in an autonomous supply chain with full transparency.”1

Companies who want to be successful need to be prepared for the known and the unknown. Consumer demand patterns are difficult to predict and today’s rapidly changing demand patterns quickly reveal those who are equipped for the surges and declines and those who are not. Those who are able to think ahead and are prepared to act quickly stay afloat in a sea of uncertainty. 

“Retailers and their CPG suppliers are the backbone of the consumer goods supply chain and a lifeline to their customers. Their ability to operate efficiently is determined by the weakest link in the end-to-end supply chain.” 1

In a post Covid-19 world, CPG companies will also need explore different ways to sell and place their products with end consumers. Historically, this process may have been through distributors, for example, but now may be via ecommerce – selling directly to the end consumer. It’s no secret that people’s shopping habits are changing and manufacturers must be able to pivot accordingly. So how does an organization shift and prepare for shifting demands?

3 ways having a modern supply chain can help:

The key is to take advantage of a modern ERP. When you engage with Microsoft Dynamics 365 Supply Chain Management for instance, you’ll uncover opportunities for automation, integrating with third-party systems, building and deploying mobile apps, and more. You gain the opportunity to improve your business from the inside out by streamlining processes and improving visibility into operations.

  1. Automating Business Processes - Automation reduces inefficiencies and drives greater productivity. This is especially true with procurement and sourcing workflows.

  2. Integration With Third-Party Systems - Microsoft enables organizations to create their workflows and integrations with Flow, Power Apps and Logic Apps so that you can integrate with the systems you already use.

  3. Scalable Web And Mobile Client Apps - A modern technology solution will offer ways to build and deploy web and mobile apps your clients can use to better access information or data.

    Learn more about what modern supply chain looks like and how to weigh the benefits of a new supply chain management system to make informed decisions. Download the eBook: Modern Supply Chain Management.

Modern Supply Chain Management


As an account executive specializing in the chemical industry, Emir helps companies begin their digital transformation. He knows the unique challenges that face the industry, like regulatory requirements, quality controls and traceability, and helps companies harness technology to meet these goals.

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