Artificial intelligence (AI) is rapidly transforming organizations but adopting it can still be challenging. Too often, AI initiatives are designed primarily from a technological standpoint, without fully taking the user experience or operational realities into account. This can limit user buy‑in and slow down the creation of the expected value.
To fully unlock the potential of AI solutions, it’s essential to integrate user experience (UX) from the earliest stages of design. UX helps better understand users’ needs, behaviours, and expectations, making it possible to create tools that are more relevant, more intuitive, and better aligned with business objectives. It also helps reduce adoption risks and strengthen the impact of digital initiatives.
What you’ll discover in this webinar
- Why user experience plays a decisive role in the adoption of AI solutions,
- How to integrate UX from the early phases of an artificial intelligence project,
- The risks of relying solely on a technology‑driven approach, and
- A concrete example showing the impact of a structured UX approach on value creation.
In this on‑demand webinar, our experts explore the strategic role of user experience in the success of AI projects. Through a practical approach and an applied example, they demonstrate how UX can become a key lever to strengthen adoption, performance, and value creation for AI solutions, while supporting organizations’ business priorities.
Featured experts:
- Aurélien Berçon – Director of Expertise, Design and Customer Experience
- Stéphanie Caron‑Moreau – Strategist, Customer Experience
Watch the webinar (in French only) to discover how to align your AI initiatives with your users’ needs and your strategic objectives.