Avoiding the 3 Biggest Negative Impacts of Food Recall

Published February 28 2018 by Glenn Goulding
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In our previous blog, Are You Equipped for a Recall? The Importance of Food Lot Traceability, we discussed how crucial it is to have a trusted system in place that will allow for optimal food product tracking, as well other optimized operations within a food manufacturing organization. The ultimate goal for any organization involved with food manufacturing is avoiding a food recall and its negative impacts.

Issues to avoid:  

  1. Affecting your customers’ health
  2. Negatively impacting your financial bottom line
  3. Negatively impacting your brand

There are several steps involved in properly handling a food recall— and with each phase, costs can accrue quickly. According to a study1 by the Food Marketing Institute and the Grocery Manufacturers Association (GMA) in the US, the average cost of a food product recall is about 10 million dollars in direct costs. These kind of numbers have a significant impact on an organization and, if not handled correctly, can be damaging to the success of a business. Tasks like tracing and removing contaminated products, as well as addressing the cause of the contamination, have to be completed with urgency in order to ensure successful recovery of your brand image and most importantly, consumers’ well-being.

The cost of not knowing what your current lot traceability processes lack has never been bigger. Be prepared with the right information to mitigate the risks and minimize exposure while protecting the health of your customers. Watch this webinar to learn how you can gain control of your lot traceability and avoid the negative impacts of a food recall.


Stay tuned for the next blog in this series where we discuss how you can properly prepare for a recall.

1. https://www.gmaonline.org/downloads/research-and-reports/WP_RecallExecution.pdf

Glenn, a top Senior Account Executive for Microsoft Dynamics AX ERP, has over 15 years of experience digitally transforming upper mid-market manufacturing organizations across the United States.

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