CRM Myth Busters

Published January 23 2015 by Natasha Spurr
Back to insights

Some of the views we hear frequently from Manufacturing companies about CRM are more mythical than logical, take a look at how we approach these questions and Think Again!!

My team won't use it...

A common roadblock and often a valid one.

Usability and adoption is where Microsoft Dynamics CRM and the Zero2Ten Manufacturers solution stand out. People can access CRM through Outlook and on smartphones or tablets. There's no jumping in and out of different systems. People use it because it's easy and it makes their lives easier.

My team will see it as Big Brother...

The secret to CRM success it to balance the carrot and the stick. Our CRM for Manufacturers solution provides just as many benefits for your sales folk as for the management team. It automates tedious administrative tasks and provides 360 degree account information, making it easier for your sales team to hit its number. Read about the success of other Manufacturing companies here

We are too busy and don't have the time...

This one just doesn't make sense. If your team is overstretched, there's no better time to deploy CRM. Done properly, CRM gives you MORE TIME and MORE INFORMATION. And time, in the hands of your sales team, is MONEY. The key here is that the implementation process is smooth, quick and not taxing on the users.

CRM takes a long time to deploy and is very expensive...

Most Manufacturing companies see CRM deployments as long, complicated and expensive. Our business model blows this one right out of the water. For a CRM solution to be effective, it has to be simple. We believe that the process, from beginning to end, should NEVER take more than 90 days (however big the organization) and can normally be accomplished in 30-60 days. Our 100% fixed fee model means we never over-complicate the process to drive up fees.

Zero2Ten are one of a small select group of global partners that have been chosen by Microsoft as their Dynamics Manufacturing Partner, we are very proud to be involved in this industry leading programme.

Contact us now and we'll be happy to hear about your unique needs and discuss how we are able to help.

Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.

Contact us