How to use CRM to price your products competitively

Published May 28 2015 by David Kohar
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Being able to quote your products and services at the “Market” or “Right” price can be a challenge. Knowing how you have priced products in the past should be easy.

Have you ever asked yourself these questions?

  • What have we priced this product at in the past?
  • What price did we win at?
  • Who did we give this price too? I don’t want to underbid one of my top customer contracts
  • What price did we lose at?
  • Do we have any other quotes in progress that I should know about?

Thankfully, Microsoft Dynamics CRM allows us to show that level of product sales history at a glance and allows you to drill down on the details when needed.

This example focuses on sales of the Microsoft Surface Pro...

With 1 click (or tap), we can look at a list of all the associated quotes that these products were quoted on...

With one more click (or tap), I can see that we quoted both AT&T and Rochester Manufacturing a price of $1,099 and both of those quotes were lost...

One more click (or tap) shows me that we successfully quoted Disney a price of $799...

And with one final click (or tap), I can see that we have an active quote for AT&T, this time at $699...

Finally, I am only 1 click (or tap) away from seeing the details of any of those quotes to understand volumes, complimentary products etc. In summary, leveraging Microsoft Dynamics CRM in the right way can help support a better and more successful pricing strategy.

At Zero2Ten, we thought this visibility to product pricing history was so important, we put it in our CRM for Manufacturing Solution. If you would like to know more about Microsoft Dynamics CRM, please reach out to us!

David has an extensive track record within the CRM marketplace and has been involved in the CRM industry since it began. His knowledge has established him as a leading expert in Microsoft Dynamics CRM. David leads Sales Support, Corporate Adoption Programs and Solutions for prospective and current customers.

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