Top Five Technology Priorities for Professional Services Organizations in 2021

Published March 30 2021

Digital transformation is the buzzword of the last few years--and for good reason. With technology innovation advancing year over year, it only makes sense that companies are finding themselves in an onslaught of options when it comes to choosing what to use. In the past year alone, the global pandemic accelerated the move to digital-first interactions and operations by two years, according to Microsoft CEO Satya Nadella. Some say the pace of change has been even faster, moving digital transformation along by three to four years, a new McKinsey Global Survey of executives says.

When considering which technologies will take precedence over others, it may be beneficial to understand what others in your same industry are prioritizing for 2021.

Top five technology priorities for professional services organizations in 2021

At the end of 2020, we conducted a 28-question survey to gain insight into the professional services industry’s most pressing business challenges and opportunities. As a result, we were able to get a pulse on these professionals top technology priorities for 2021.

Q. Thinking about your organization’s technology priorities, please rank the following in order of importance (1 being the most important and 9 being the least important)?

Here’s what landed at the top of the priority list for 2021.

  1. Customer Relationship Management (CRM)

  2. Analytics and Business Intelligence

  3. Collaboration

  4. Document Management

  5. Cloud Migration

Respondents in this survey expect the accelerated changes of digital or digitally enabled products to be long lasting. These professionals recognize technology’s strategic importance as more than just a cost-efficiency mechanism. After the unprecedented year that 2020 unveiled, the need to respond to changing markets with greater speed, flexibility and efficiency is more evident than ever. Looking towards efficient technology like CRM, business intelligence, data and analytics is the move for 2021 and the years ahead.

To learn more about what other professional service organizations are saying about 2021, read the full survey report. Download now to get instant access to the full survey report and analysis: 2021 Professional Services Industry Trends: A New Era of Resilience.

 2021 Professional Services Trends: Survey Results and Analysis