Why Dynamics 365’s Business Intelligence Outshines Salesforce

Published May 3 2019 by Natasha Spurr
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AI and machine learning – big words in the technology world and in order to keep up with where the industry is headed, you have to understand why it’s important and what technology platforms can help you achieve this new and innovative way of doing business.

The hype is real. AI isn’t just a trend or buzzword looming over your business, but a real driver in improving day-to-day sales tasks and the customer journey overall. Research from Microsoft has shown that “organizations who are already on the AI journey are outperforming other organizations by 5 percent on factors like productivity, performance and business outcomes”.

Finding the right business intelligence software

Microsoft’s business intelligence category outshines Salesforce with a Forrester Wave score of 5 over Salesforce who sits at a 3.4. When it comes to delivering strong business needs, Microsoft outperforms with strong analytic capabilities like machine learning, AI offerings and Power BI. Watch this webcast to learn what Microsoft Dynamics 365 can do for you, Business Intelligence: Getting the Most Out of Your Data. Having the ability to truly understand your business’s data and analytics, manage reporting with ease and have a successful analytics program all leads to improved business production and outperforming your competition. 

What truly sets Dynamics 365 apart from Salesforce

When you analyze both Salesforce and Microsoft Dynamics 365, you will notice that both give you the capability to generate and analyze reports, they both display reports via customizable, interactive dashboards that include real-time charts and graphs but Dynamics 365 does have the edge.

Dynamics has Power BI capabilities within the solution to give you more detailed analytics that allow you the opportunity to deep dive into your business’s most integral data.

To continue your comparison research into which CRM system is better for you, download our free eBook to explore the difference between the two leading enterprise CRM providers. Stay tuned for part three in this series, Why Dynamics 365's Business Intelligence Outshines Salesforce. Take a look at part one of this series, You Know You Need a New CRM, But How Do You Choose One? Also check out part three in this series, Is Dynamics 365 Easier to use than Salesforce?



Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.

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