Alithya Delivers New Integrated Microsoft Dynamics 365 Platform for Laboratoires C.O.P. and Its Ideal Protein Brand

Published March 29 2019

Montreal, Quebec — March 27, 2019 —Alithya Group (NASDAQ: ALYA, TSX: ALYA) (“Alithya”), and its Fullscope division, a leading provider of Microsoft Dynamics 365 (formerly Dynamics AX and CRM), is pleased to announce the successful deployment of a combined ERP and CRM system for Laboratoires C.O.P. integrated across their company’s e-commerce site, sales platform, manufacturing lines and planning system. This new solution positions Laboratoires C.O.P. for domestic and international growth by automating processes, streamlining operations and giving executives real-time access to accurate information.

Based in Canada, Laboratoires C.O.P. is known for its Ideal Protein Weight Loss Protocol and related products. The company develops and manufactures items like drink mixes, breakfast items, entrees, snacks and meal replacement bars. The company’s products are distributed across North America as well as internationally. The company is also a contract pharmaceuticals manufacturer under its Pharmalab name, and takes regular orders to manufacture a wide variety of pharmaceuticals.

To support the rapid growth of Laboratoires C.O.P., the executive team chose an integrated platform of Microsoft Dynamics 365 for Finance and Operations as well as Customer Engagement based on the software’s modern, easy-to-use interface and the benefits they’ll receive from Azure, Microsoft’s secure, ever-growing global cloud infrastructure. This agile Dynamics 365 platform allows Laboratoires C.O.P. to quickly adjust to changing business conditions.

“We were chosen by Laboratoires C.O.P to leverage Microsoft solutions on a timeline that worked for their business,” says John Scandar, senior vice president at Alithya. “Our goals are always focused on customer success, and finding the best solutions for the particular situation.”

Laboratoires C.O.P. rolled out their new system in two phases. First, the company deployed the Dynamics 365 solution to its corporate operations, including sales and marketing divisions, for all their financial and supply chain needs, giving them real-time access to inventory. A new, integrated website was launched at the same time, improving their ability to take orders. Six months later, the company’s manufacturing division began using Dynamics 365 to streamline their daily operations and optimize their manufacturing processes.

Alithya leveraged its FoodXpress and LifeScienceXpress templates throughout the implementation project to help Laboratoires C.O.P. go live quickly, so they could see a faster return on their investment. Thanks to the Xpress templates’ preconfigured databases, over a thousand predefined business processes and 600 task guides, employees were able to quickly get trained on the new system and start using it for their daily tasks.

“Alithya’s implementation process helped our employees to learn the new solution at their own pace, and showed us more efficient ways to manage our business processes,” says Martin Faucher, CFO at Lab COP.

Addtionally, Alithya’s EDGE for Operations will help Laboratoires C.O.P.’s CAPA (corrective action/preventative action) processes, which will improve quality management for manufactured products and case management processes for issues with products. Laboratoires C.O.P. hopes to expand and improve in this area in 2019.

“Laboratoires C.O.P. was looking for a trusted advisor that understood their business, could guide them through difficult decisions and recommend the best solutions for long term success. Alithya delivered on that promise,” says Papa Ndoye, Director of Professional Services at Alithya.

This newly implemented solution has already allowed Laboratoires C.O.P. to have better insight and business intelligence capabilities, and will help them in their continued quest to improve product quality and customer satisfaction in the years ahead.

About Alithya
Alithya Group Inc. is a North American leader in strategy and digital technologies. Founded in 1992, it employs approximately 2,000 professionals in Canada, the United States and Europe. Alithya Group’s integrated offering to its clients is based on its pillars of expertise in strategy services, ERP integrated technologies and custom enterprise solutions. Its clients are active in the financial, investment and insurance, manufacturing, retail and distribution, telecommunications, transportation, professional services, healthcare and government sectors.

Fullscope became part of the Alithya Group in November of 2018. Alithya’s Microsoft practice covers a wide array of capabilities including Dynamics, Azure, business analytics, digital solutions, advanced analytics, application development and architecture. Focused on business outcomes, our combined companies have delivered Microsoft ERP, CRM, BI and digital solutions to over 1,200 clients.
Alithya Group is an advocate for workforce diversity and as such, encourages the participation of women in management roles, and implements immigrant-friendly recruiting initiatives. To learn more, go to

About Ideal Protein
Ideal Protein is a leading provider of weight loss solutions in North America. The company offers a comprehensive solution encompassing protein-based partial meal replacements, support tools and in-person coaching with a data-driven protocol based on validated science. The Protocol is designed to move patients or clients toward a weight loss goal as well as provide them with continued education pertaining to a healthier lifestyle to help manage food choices and body weight. Patients or clients follow the nutritional ketogenic weight loss Protocol and receive education and coaching through trained clinic partners.

The Ideal Protein Protocol is available in thousands of health care providers’ offices, pharmacies and weight loss clinics across North America. Ideal Protein also has manufacturing operations Canada with distributions facilities in both the United States and Canada. The company was founded in 2004 by Dr. Tran Tien Chanh, a doctor of medicine and nutritional expert, and Olivier Benloulou, an entrepreneur in the food and natural health industries. To learn more, go to

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