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Patrick Lewis

As the Director of Business Outcomes and CRM Success, Patrick has more than 25 years in customer relationship management. He’s worked across Manufacturing, Professional Services, Sports, and Financial Services industries. Patrick’s primary areas of focus are organizational change management, and business process.

Patrick Lewis recent posts
The Key to Realizing Your Business Outcomes
Business Outcomes

Companies are finally getting comfortable with spending time identifying the business outcomes an implementation of CRM ...

Why is CRM Adoption so Low?

As a sales leader, it’s easy to get caught up in the allure of a new CRM. The promise of generating more revenue and ...

How Aventics Built a Strong CRM Foundation
Customer Relationship Management

Have you been following along with the Aventics story? Aventics, is one of the world's leading manufacturers of ...