Jennifer Burnham
, March 8, 2024
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During a recent webinar, we explored an intriguing case study that demonstrated how modern technology is transforming the healthcare industry. This case study not only emphasized our expertise in the field but also emphasized the crucial role that Microsoft Dynamics 365 plays as a foundational support. In this comprehensive blog post, we'll thoroughly examine this captivating case study, elucidating how the combination of Alithya's proficiency and the functionalities of Microsoft Dynamics 365 can transform physician relationship management.

Introduction to Alithya and Microsoft D365

Before delving into the case study, let's offer a brief overview of the key entities involved in this transformative healthcare narrative.

Alithya: Recognized as a leading technology solution provider, Alithya is esteemed for its adeptness in utilizing state-of-the-art technology to catalyze innovation across diverse sectors, notably healthcare. With a steadfast dedication to data-driven approaches and a history of delivering tangible outcomes, Alithya serves as a dependable ally for enterprises aiming to capitalize on contemporary technology's potential.

Microsoft Dynamics 365: A comprehensive suite of business applications tailored to streamline operations, elevate customer interactions, and propel growth across various domains. Within the healthcare landscape, Dynamics 365 assumes a pivotal role in furnishing organizations with the necessary resources to oversee relationships, enhance patient engagements, and foster operational excellence.

The challenge: a Children’s Hospital needed assistance to improve physician relationships

In the realm of healthcare management, optimizing communication and relationships between physicians and healthcare facilities is paramount. This imperative was highlighted in a recent project undertaken at a top-five Children's Hospital, where legacy technologies and Customer Relationship Management (CRM) systems were proving inadequate in managing physician relationships effectively.

The hospital, recognized as a top-tier institution, faced the challenge of aligning its operations with modern healthcare practices, particularly in the realm of physician liaison services. To address this, a comprehensive solution was developed, leveraging Microsoft technologies tailored specifically for healthcare environments.

The solution: Alithya's physician relationship management system

At the heart of this initiative was the implementation of a physician relationship management (PRM) system. This system was designed to streamline communication between specialists and referring physicians, track and enhance referral patterns and high-revenue procedures and boost overall productivity through innovative AI-driven tools.

One of the primary aims of the PRM system was to elevate engagement levels within the physician liaison team, particularly by introducing mobile applications designed to facilitate work outside the confines of traditional office settings. This mobile component served as a pivotal tool, offering convenient access to crucial data and functionalities, thereby ensuring seamless communication and efficient workflow management. 

Key aspects of this mobile application included:

  • Mobile accessibility: Providing easy access to critical data and functionalities, enabling team members to work from any location.
  • Seamless communication: Facilitating smooth communication channels, fostering collaboration, and enhancing productivity.
  • Workflow management: Streamlining workflow processes, allowing for efficient task management and coordination among team members.

Moreover, a noteworthy feature of the PRM system was its integration with Microsoft Teams, which enabled real-time collaboration and messaging within the familiar environment of the Teams platform. This integration not only boosted productivity levels but also facilitated smoother communication channels between healthcare professionals, thereby enhancing overall efficiency and effectiveness.

The PRM system is also seamlessly integrated with Microsoft Outlook, offering a multitude of benefits such as:

  • Email management: Allowing users to save emails directly into the CRM application, ensuring that pertinent information is readily available within the system.
  • Access to PRM data: Enabling users to access PRM data within Outlook, promoting better organization and accessibility of information.
  • AI-generated suggestions: Providing AI-generated suggestions for drafting responses, enhancing efficiency in communication.

On the mobile front, the PRM application boasted robust features tailored to meet the needs of on-the-go professionals, including:

  • Offline capabilities: Allowing users to access vital information even in offline mode, ensuring uninterrupted workflow.
  • Search functionality: Facilitating quick and easy retrieval of information, enhancing user experience and productivity. 
  • Appointment management: Offering tools for scheduling and managing appointments, optimizing time management and coordination.

Additionally, the PRM system facilitated the capturing of new contacts or physicians through features such as business card scanning, thereby streamlining the process of expanding and managing professional networks. This capability not only saved time but also contributed to the growth and sustainability of the healthcare organization's network of healthcare professionals.

Live demonstration of Alithya’s technology

To watch the on-demand webinar content that includes the live demonstration, please click here. The insightful live demonstration illustrates how our technology seamlessly integrated with Microsoft Dynamics 365 to achieve the hospital's objectives. (The demonstration that highlights physician relationship management is covered in the last half of the webinar).

The future of physician relationship management

The implementation of the PRM system at the Children's Hospital exemplifies the transformative impact of leveraging technology to optimize physician relationships and improve operational efficiency in healthcare settings. By embracing innovative solutions tailored to their specific needs, healthcare institutions can enhance collaboration, communication, and ultimately, patient care.

The fusion of Alithya’s innovative technology with Microsoft Dynamics 365 provides healthcare organizations with a robust arsenal for maneuvering through the intricate realm of managing physician relationships. In the era of evolving healthcare, harnessing the potential of data-driven tactics and tailored interactions is paramount for achieving success. This case study proves to be an example of an organization with a successful grasp on managing physician relationship management.

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