Shift to E-Commerce: Changes in How Business Gets Done
Like mentioned in an earlier blog, the world as it is now, is not the way it was 12 months ago. According to Satya Nadella, CEO at Microsoft, “We’ve seen two years’ worth of digital transformation in two months… in a world of remote everything.” Certain trends have immensely effected the way business is conducted in 2021 – for both B2B and B2C.
The impact of work-from-home has been huge. People consume more remotely as they stay home and stay local. Especially in terms of travel, activity has drastically reduced, as well as how people spend their money. This is just the beginning in terms of the study of where money flows and what people are spending money on. There has been an uptick on home improvement, more on space, less on travel and entertainment. How much of that will return to “normal” is unknown.
With these changes, many are thinking:
- How does this affect my business both short and long-term?
- How should my business adapt to become closer to my customers?
- How will I conduct business easily and remotely?
“Digital Transformation Finally Has a Sense of Urgency” – Forbes
Changes in how business is getting accomplished for B2C
- Accelerated shift of retail to online
- Ex. Groceries
- Remote Services in every category
- New offerings of Products + Services in remote mode
- Impact of work from home
- Impact of reduced travel
- Impact of changing entertainment and share of wallet
Changes in how business is getting accomplished for B2B
- Remote interaction with customers for Sales and Service
- Change in importance of distribution channels and in the way they should be empowered to conduct business
- Ability to market and sell direct
Digital Selling: Advantages of E-commerce in the
One way to think about e-commerce, as we said in an earlier article, in terms of conducting business online, is by thinking about the more traditional – “I need product and services”. You have data that is maintained in the ERP system, for example, around key business systems, and you have to market it, sell it and provide service and support for it.
It doesn't matter if you manufacture something or if you provide professional services. You have something that you provide and need to market it, sell it and service – this is the way we're looking at it, and it all falls under e-commerce.
The biggest benefits in having e-commerce now, is having the ability to engage customers through customized products and offers, process transactions quickly and securely, as well as focus on fulfillment and customer service.
To learn more about e-commerce from Microsoft, watch this webcast: Introducing New Microsoft e-commerce Solutions for B2C and B2B. Learn about Microsoft's e-commerce roadmap and architecture, discover what's available now for B2C maintenance, as well as what's coming in the near future for B2B, see a Microsoft B2C e-commerce informative demo.