eBook: Your Introduction to Microsoft Dynamics 365 Marketing
Marketing automation is no longer a nice to have. It’s a need to have in today’s digital world. Organizations that have successfully implemented marketing automation experience a 14.5% increase in sales productivity, a 12.2% reduction in marketing overhead, and a 77% uptick in lead conversions.
Leveraging Dynamics 365 Marketing can help you realize these benefits by accelerating the customer journey from prospect to business relationship. By using the app’s built-in tools and out-of-the-box features, your marketing team is better able to generate, manage, and nurture leads at scale.
The result is more strategic and effective campaigns across multiple touch points that drive more conversion and more revenue. While there are numerous uses for Dynamics 365 Marketing, we will be focusing on the core features and functionalities of the platform in this eBook.
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