Manufacturing Resilience: Take our Industry Survey for 2021 Planning Insights

Published October 15 2020 by Jennifer Alspach

It’s safe to say that the past several months have been filled with curveballs. According to Satya Nadella, CEO at Microsoft “We’ve seen two years’ worth of digital transformation in two months… in a world of remote everything.”

Gaps in the supply chain have been amplified as well as ineffective, or manual manufacturing processes. Everything is evolving at the speed of light. Are you positioned to effectively respond to the myriad of market changes and challenges? Manufacturers who fail to keep up in this changing environment will be losing significant ground to competitors and possibly much more.

So how can you be resilient?

Benjamin Franklin once said that if you fail to plan, you’re planning to fail. But to prepare for the future, you need to have a solid understanding of the forces shaping the market and where you stand in the playing field to be effective.
When we started our Manufacturing Industry Trends survey two years ago, our goal was simple. We wanted to help manufacturers understand where they are in the market and where their peers are heading to better plan and forecast for the next year.

More than 100 top manufacturing executives participate in the survey each year, and we are able to delve into the industry’s most pressing issues, top challenges, and initiatives for growth. We ask questions about the expected growth rate, market challenges, technology priorities, and more.

Looking Ahead to 2021

As we peer into the future, we want to understand what things are or aren’t working for manufacturers today? What are the emerging technology trends we can foresee impacting the industry? How are manufacturers dealing with the disruption of the past several months? And what are those top 3 things that are keeping them up at night?

To help unlock these insights and more, we need your help to get a better picture of what’s shaping the manufacturing industry today. To collect this data, we’ve put together a quick 10-minute survey to address important trends and topics, such as:

  • Visibility into the supply chain process
  • Growth rate and market share
  • Profitability insight for products, customers, and geographic regions
  • Consumer buying habits and patterns
  • Spending on product innovation and capital projects
  • Prioritization of technology focus areas

What to Expect

By participating in the survey, you’ll be armed with the final report including the most up to date information to help you better plan for 2021. You’ll learn what you need to adapt or change to be more competitive, and you’ll also be able to benchmark yourself amongst your peers.

To make your participation more attractive, we’ll be giving a $50 Amazon gift card for the first 50 qualified respondents. To be eligible, you must work for a manufacturer and be located in North America. The survey will close November 6, 2020.

So, what are you waiting for? Make sure your voice gets heard and complete the brief survey today. Thank you in advance for your insights!

 Manufacturing Survey

Jennifer is a seasoned marketer with a passion for CRM. She knows that CRM can help you work as smart as you do hard. Jennifer has a software focused background in Distribution, Manufacturing, and Services.

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