Across the industry, healthcare organizations are experiencing increasingly complex regulatory environments which are driving the need for digital transformation. Now more than ever, healthcare organizations are investing in marketing automation and customer data platform (CDP) products. Alithya, utilizing Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights, provides technology that creates customized customer experience communications for our Healthcare customers, while maintaining data privacy.
Microsoft Dynamics 365 Customer Insights helps build a deeper understanding of the patient and delivers a more personalized customer experience. The CDP provides the ultimate 360-degree view of the customer with unmatched time to insight.
The primary goal of every healthcare organization digital transformation is the patient experience. Building meaningful relationships is a core element in creating a more personal, customized patient experience. The 360-degree view contributes to increased sales, service, and marketing strategy. Overall, the unified view of the customer will lead to actionable insights that drive business and results.
Patient journey maps
Without a CDP platform, healthcare organizations typically have patient data stored in multiple different platforms. Due to this, a holistic view of the patient is hard to achieve, thus not creating the ideal patient experience. Healthcare organizations that choose to utilize Microsoft Dynamics 365 can gain the 360-degree view of their patients and provide a superior patient experience.
Microsoft Dynamics 365 also enables healthcare organizations to create patient journey mapping. Microsoft’s patient outreach campaign management application helps organize and automate marketing and outreach to patients. Healthcare organizations can create and track their customers in any stage within their patient journey.
Data storage capabilities
Another integral component that allows healthcare organizations to achieve the 360-degree patient view is Microsoft Dynamic’s 365 data storage capabilities. Dynamics connects data from transactional, behavioral, provider, and demographic data sources to build the 360-degree patient view.
The average healthcare organization’s medical data is unstructured and inaccessible for data driven decisions. When looking for patient insights, healthcare providers spend a considerable amount of time on data ingestion and unification. Another key issue with healthcare data is the compliance and regulatory laws in which organizations must follow to avoid possible breaches. Microsoft Dynamics 365 will allow one streamlined system that holds all patient data, while protecting the organization to potential security threats and maintaining compliance.
Retention and loyalty
Microsoft Dynamics 365’s ability to provide a holistic view of the patient to healthcare organizations also helps improve patient retention and loyalty. By having access to the 360-degree view, healthcare organizations can cut time in between patient and provider communications. The technology is also able to track patient signals in health or other healthcare office visits, which can decrease the time of relaying patient health records to the patient’s primary doctor, thus reducing churn and patient turnover.
In today’s market, it is imperative to provide a more personalized and transparent approach for healthcare services; digital transformation can help healthcare organizations achieve better patient insights and a better patient experience.
Alithya utilizes Microsoft Dynamics 365 technology and builds a more intelligent cloud solution for your healthcare organization.